Smeesh Glass

Want to know a great way to improve sales?

I remember going on YouTube and watching an old Zig Ziglar story.

The company sells shockproof glass. You know the stuff you bash into and it just stands there unfazed, no damage whatsoever.

There was a salesman who outperformed everyone else. They ask him to reveal his secrets.

Man says: "I check who could use our product. Then I walk into their office and take a square sheet of glass with me. I lay it on the receptionists' desk and I take out a big old hammer. Smash it as hard as I can. Then I show it perfectly fine in one piece  and ask: 'who's in charge of buying glass here? We need to talk, you guys need this stuff'.

Demonstration is the best sales pitch known to man. Nothing else comes even close.

Because as humans we're hardwired to believe what we see. Seeing is believing, you know?

So, if you run a business you need to think long and hard about how to demonstrate the thing that you’re good at.

One of the best ways to sell ANYTHING to anyone.

Talk soon,

Jose