The Harsh Truth - Why Automation Isn't As Good As You Think It Is

AI is the current marketing gospel. Doing thing manually is ancient. You can't be doing things yourself, it's unbecoming.

AI takes care of marketing and copy and emails and making blog post. You just show up and see robots working.

Except.

That doesn't happen. Does it?

I still make my own copy. And send out all my emails. And whenever I ask AI to write something it sounds like something a robot wrote.

Oh wait. Maybe because a robot actually did write it.

Now, don't get me wrong - AI is great at doing a lot of things.

But it absolutely s*ckssss at selling to humans.

Which happens to be what you and I do all day. Whatever product or service you sell... you sell to humans.

So, instead of automating things... add more human-to-human elements in your marketing.

It will help you make more sales, get more customers, and make money.

Because it turns out humans super-like it when they can talk to other humans. Especially when those humans are good at solving problems they have.

Talk soon,

Jose

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